The U.S. Bureau of Labor Statistics reports there are just less than 150,000 individuals who identified themselves as having the profession of 'photographer' in the 2010 census. They project growth in the industry to be at +13% over the coming decade. Meanwhile, there are at least 10 other occupations closely associated with 'photographer' related like duties that employ almost another one million inidividuals. These includes occupations such as; Crafts & Fine Art Artists, Desktop Publishers, Graphic Designers, Print Workers, and others.
By looking at the whole industry, those involved in offering photo scanning services can gain insight based upon trends occurring throughout the entire spectrum of photo related businesses. One such organization helping to make available trend watching tools is FujiFilm. As a service to their clients and the industry, they have created a website dedicated to helping businesses capitalize on growth opportunities in the photo printing and photo products industry. The website is called Fujifilm Photo Business Builders.
Looking for industry updates and emerging trends? The Fujifilm Business Builder archived webinar: State of the Industry…and Emerging Trends is an excellent start. Originally broadcast online March 22, 2012, this webinar provide access to an extensive amount of data about who is dealing with photos now, in the future and how that is changing. Here is a model outlining one of the key concepts introduced about consumer segementation:
Photo scanning businesses can quickly see the potential, untapped market that awaits as more than 75% of photo behavior from family documenters and dedicated photographers seek to 'catch-up' with those early adoption trends of the creative photo-makers who have been the first to use such technology to express and fulfill their creativity.
This resource offers access to market research summaries, webinars on important industry topics, notification of special pricing offers, and new products -- as well as contests, product samples and more to anyone, free of charge. By peering behind the curtain of other photo related industries, photo scanning service providers can gain useful information that can help them effectively develop business plans for the future.
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