This past January, Canon U.S.A., Inc., a leader in digital imaging solutions and the Official Digital Camera of The Sundance Film Festival, screened "when you find me," produced by two-time Academy Award(R) winner Ron Howard, and directed by his daughter Bryce Dallas Howard.
This short film, is the final product of "Project Imagin8ion," the first user-generated photo contest to inspire a Hollywood film. [A note about this blog entry: The blogging staff of Digital Directions is taking a short summer break. However, we dove back into our hundreds of posts and thought you might enjoy revisiting this interesting topic originally posted Tuesday, February 14, 2012.]
After receiving nearly 100,000 submissions, the eight winning photos were chosen by Ron Howard, setting the stage for his next production. The film "when you find me", shot using Canon cameras including the new Cinema EOS System and DSLR cameras and lenses, tells the story of two sisters whose childhood bond is tested by a tragedy they are too young to understand. Alternating between the past and present, the short film is an emotional fable of two people coping with loss in very different ways and what it takes to find peace within yourself and reconciliation with the ones you love.
"'when you find me' is just one example of how the world of storytelling on screen has been drastically changed," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.
The Canon experience at The Sundance Film Festival was coordinated by Canon U.S.A.'s agency of record, Grey NY and Alliance, the entertainment and lifestyle marketing division.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With more than $45 billion in global revenue, its parent company, Canon Inc. CAJ, ranked fourth overall in patent holdings in the U.S. in 2010+, and is one of Fortune Magazine's World's Most Admired Companies in 2011. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
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