Two-time Academy Award® winner Ron Howard has teamed up with Canon U.S.A., Inc., to embark upon a new creative creative exercise called “Project Imaginat10n”.
This newest adventure follows on the heels of 2011’s, “Project Imagin8ion” where in 2011, Ron Howard and Canon U.S.A. invited photographers of all levels to submit their most imaginative photographs based on eight elements of storytelling for an unprecedented user-generated contest. The project set out to prove that photography could be used as a creative vehicle, even inspiring a Ron Howard production. Nearly 100,000 photos later, eight photos were selected and influenced an award-winning short film, “when you find me,” directed by Howard’s director daughter, Bryce Dallas Howard. Digital Directions covered this project in a February 2012 posting.
This newest adventure follows on the heels of 2011’s, “Project Imagin8ion” where in 2011, Ron Howard and Canon U.S.A. invited photographers of all levels to submit their most imaginative photographs based on eight elements of storytelling for an unprecedented user-generated contest. The project set out to prove that photography could be used as a creative vehicle, even inspiring a Ron Howard production. Nearly 100,000 photos later, eight photos were selected and influenced an award-winning short film, “when you find me,” directed by Howard’s director daughter, Bryce Dallas Howard. Digital Directions covered this project in a February 2012 posting.
This year Howard has is aligning with five influential celebrities from five diverse disciplines who will direct short films under his tutelage. Eva Longoria, Jamie Foxx, Biz Stone, Georgina Chapman and James Murphy have signed on for year two of Canon’s “Long Live Imagination” campaign.
Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A, recently noted, “This time around we’re setting out to prove Ron Howard’s very own words, that ‘we’re all creative,’ aligning with a diverse group of leaders from different fields including TV, film, fashion, music, technology and business who will each use photography to inspire the screenplay of the short film they direct.”
The contest entry period runs from Tuesday, August 14 – Monday, September 24, 2012. To enter, visit imagination.usa.canon.com and follow the on-screen entry instructions.
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It sounds like a great collaborative project for both amateurs and professional photographers alike. Some tidbit goes that Project Imaginat10n was shot with Panasonic Cameras.
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