When Instant Photos Meant Instamatic!

As personal photography trends began to escalate globally, one of the biggest hurdles to plague the industry was about to be remedied.

In 1963, Kodak introduced a new line of cameras that eliminated the challenge of having to properly load film into 35mm cameras. They called it the Instamatic Film Camera.

Erik Forsberg. “Instamatic.” 2011-Nov-26. 2012-Sep-26. http://flic.kr/p/aKYqQM

Millions of Cameras - Billions of Photographic Memories
By 1970, more than 50 million Instamatic Film Camera units had been sold by Kodak.

The new camera proved far simpler and easier way to keep and share those special moments onto printed pictures. Who could imagined then, it was opening the door to what would evolve into our ‘Jetson-like’ 21st century instantaneous version of imaging technology?

Yet in their wake, these millions of ‘instant’ cameras left behind billions of photographed memories capturing the very essence of an entire generation. The pictures are silent tributes to treasured moments. Our attempts to put time in a bottle only able to be shared by those who we could physically connect them with to gaze upon.

Now, the vast majority of those images lay dormant in out-of-the-way-places yielding to a new definition of instant allowing the stories our pictures tell to be flashed worldwide in a matter of nanoseconds.

Is A Digital Photo Wasteland Looming Ahead?
The Instamatic Film Camera trend is not unlike the one now repeating itself with camera phones, only in a magnitude of scale much grander. Only this time since the media is digital, the proliferation of photographs is astronomically greater.

The challenge is to maintain order among the potential chaos that can easily erupt out of such an avalanche of instantaneity. When recently asked, 83% of respondents indicated their top photo sharing need is to get some help organizing their photos!

Dealing with photo organization can be a bit overwhelming! Trying to find where to start and the best way to approach organizing your photos can seem daunting! However, if we are going to “leave no memory behind”, in some digital photo wasteland where they have piled up like unorganized heaps of rubbish or, worse yet been discarded completed, then it is important to plan ahead.

Instant Is Only...
Being able to compress time into shorter and shorter heartbeats of ‘instant’ means rising to the challenges dancing with such fleetness of time brings. Just ask Kodak, the owners of all those trillions of printed photographic memories stored in shoeboxes tucked away from site, or more recently point-and-shoot camera manufacturers. They’ll tell you...

instant is only for the moment!

Problems with playing this video directly from our blog? Watch the Instatmatic Commercial (Circa 1970) directly from the Way-Back Machine!

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